Albert King Licks or Andy Aledort Lacking?

Take a look at the cover of this “Albert King” signature licks DVD.  Just looking at the cover en passant, you would think you are going to watch Albert teaching you signature licks just as he did with Stevie Ray Vaughan in Session.  No so fast!  Read the small print in the left gutter on the DVD cover and you’ll see “Featuring Andy Aledort” spelled out and that little text phrase means there’s no Albert King on the DVD.  You get Andy pretending to be Albert and you feel cheated.


The DVD is okay for learning some Albert King licks, but if you’ve ever seen Albert in concert or wailing with Stevie, then you know an “Albert King” DVD without Albert King is no DVD at all.

Albert King is all
over YouTube teaching and playing
, so skip this DVD and drink in the goodness of Albert
in concert for free instead:

Point made. ‘Nuff said.

About David W. Boles

He is the publisher of the Boles Blogs Network at BolesBlogs.com -- and is compulsively polymathic while writing and editing -- across the 14-blog network.
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8 Responses to Albert King Licks or Andy Aledort Lacking?

  1. Gordon Davidescu says:

    Wow. Sounds like a real rip-off. How can I learn how to play like a master from anyone other than the master? :)

  2. Exactly! Sell the DVD as “Licks Inspired by Albert King” and put Andy on the cover and not Albert! It wouldn’t sell as well, but at least it would be much more transparent.

  3. Kathakali Chatterjee says:

    I hate when it happens — there are people who will buy this just seeing the “Albert King” in big print…it happened to me once — not a good experience.

  4. That’s what happened to me. I saw that big image of Albert King on Amazon — couldn’t read the Andy fine print and when the DVD arrived and I watched it… I said, “Waitaminute…” and then I found out I’d been duped.

  5. Kathakali Chatterjee says:

    Oof. Sorry.
    I guess that’s the only plus of going to a brick and mortar store to buy something…

  6. Yes, but that sort of DVD though, wouldn’t likely be in a real store. You’d have to order it online — so that’s pretty smart marketing on their part knowing people can’t really “see” the full DVD cover easily.

  7. Kathakali Chatterjee says:

    Is there a return policy?

  8. Yes, but I’d strangely feel I were somehow betraying Albert if I returned it.

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